Working in the circular economy and in the social economy is always a struggle. The company has to adapt to new technologies fast. Competition is very evolved and digitalised, so the risks of not adapting are quite high. In particular, the selling of reused materials in shops targeted a niche market, which inhibited expansion. By introducing a platform for selling the products, including a proper presentation of products with photos and textual descriptions, the company aims to reach a wider public.
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